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we was established in 1997 with 3 retail branches. By the year 2002, our company was operating 23 own outlets and had grown to become the largest nationwide retailer of household appliances. In 2005 we started our distribution operation and today we are the exclusive agent for a number of global brands . currently we are operating with around 1300 employees and stands as the largest nationwide distribution network bringing state-of- the art household appliances and consumer electronics to Egyptian customers everywhere. On the retail side, our company today operates 55 branches which serve Egyptian consumers from Marina in the north cost and Hurghada on the Red Sea, to Suhag and Aswan in the south. In addition to this unparalleled stretch of conveniently located fully owned retail outlets, we reaches consumers in ever governorate, city and town of Egypt through a large network of dealers and service centers.our company sustained a consistent annual growth of over 30 % percent through the past 5 years .

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